Health & Wellness Brand Group

THE HOME FOR
THE BEST
BRANDS.

Atlana Group is building the leading portfolio of health and wellness consumer brands. We partner with exceptional founders and scale what they built.

Get in touch → Our approach →

The Model

Best in class.
Full stop.

Atlana Group is the home for health and wellness brands that are built to last. We acquire, operate and scale — and we do it better than anyone else in the space.

We partner with founders who have built something real and want it to reach its full potential inside a group that gives it every chance to get there.

For Founders

The right home.

Your brand joins a group built around health and wellness. Shared expertise, real infrastructure, and people who understand your space.

For Investors

The leading group.

A focused portfolio of best-in-class health and wellness consumer brands. Operated with precision. Built to compound.

Why Atlana For Founders

01
A group built for health and wellness Every brand in Atlana Group operates in the same space. The knowledge, the network and the infrastructure are built specifically for this category.
02
We know the space We have built and scaled health and wellness brands. We understand performance marketing, subscription models, retail and the customer behind the purchase.
03
Real infrastructure Marketing, operations, logistics and distribution. Brands inside the group access everything from day one.
04
Founder-first approach We speak directly with founders. No brokers, no intermediaries. Every conversation is between the people who matter.
05
Built to be the best We are not building a generic holding company. We are building the leading brand group in health and wellness. Every brand we bring in raises the bar.

Our Approach

The leading
health & wellness
brand group.

We are building the group that every serious health and wellness brand wants to be part of. Not because we ask them to — because it is the best place for a brand like theirs to grow.

Where We Focus 05 Sectors

01
Consumer Health Vitamins, minerals, nootropics, gut health, immune, longevity supplements
→
02
Sports & Performance Protein, creatine, pre-workout, recovery, hydration, functional nutrition
→
03
Beauty & Longevity Ingestible beauty, collagen, hair, skin, women's health, anti-ageing
→
04
Pet Wellness Dogs, cats, horses. Joint, coat, digestion, anxiety, longevity
→
05
Social-First Brands Brands built on content, community, and paid social with real repeat purchase
→

How It Works

Straight
forward.

Reach out

Tell us about your brand and what you are looking for. We read everything ourselves.

Day 1

We respond

You get a straight answer within 48 hours directly from us.

48 Hours

First call

We get on a call to understand your brand and what you are looking for.

Week 1

Due Diligence

We review the business properly and move without dragging it out.

Weeks 2 to 3

We present our terms and work towards a clean completion. We do not re-trade.

30 to 60 Days

Get In Touch

YOUR
BRAND
BELONGS
HERE.

If you have built a health and wellness brand worth talking about, we want to hear from you.

markus@ecommbase.com → Back to top ↑

THE HOME FOR THE BEST BRANDS.

Best in class.Full stop.

The leading health & wellnessbrand group.

Straightforward.

YOURBRANDBELONGSHERE.

THE HOME FOR
THE BEST
BRANDS.

Best in class.
Full stop.

The leading
health & wellness
brand group.

Straight
forward.

YOUR
BRAND
BELONGS
HERE.